Partners & Leadership
LOPAS
Adasoft
International
Carlos Satoshi
Partner Director of Brazil
My journey began with a technical course in electronics in 1977. Upon completing the course, I wasn't sure which field to work in, and in 1981 I joined Ericsson in the public telephone exchange area. I studied electronics and eventually decided I wanted to work with microprocessors. Read more
Carlos Satoshi
Partner Director of Brazil
My journey began with a technical course in electronics in 1977. Upon completing the course, I wasn't sure which field to work in, and in 1981 I joined Ericsson in the public telephone exchange area. I studied electronics and eventually decided I wanted to work with microprocessors. Read more
David Briceño
Partner Director of Chile
Seventeen years ago, I began my career in industrial automation at a small company, a System Integrator. It was there that I started the first phase of my training: working with great professionals, I was able to observe and learn the processes of a company up close. Read more
David Briceño
Partner Director of Chile
Seventeen years ago, I began my career in industrial automation at a small company, a System Integrator. It was there that I started the first phase of my training: working with great professionals, I was able to observe and learn the processes of a company up close. Read more
I held various roles such as apprentice engineer, draftsman, applications engineer, sales support, proposals engineer, and finally, programmer. Besides the purely technical aspects, I realized how much is done and needs to be done in a company to generate revenue, from the micro to the macro level.
A year later, I began my career as a "technical instructor" at Rockwell Automation, where a 26-year-old me was teaching courses to people with 26 years of experience! I had to develop leadership and confidence techniques, not just theoretically but also with the help of great factory professionals and many good people who sometimes walk beside us in life.
At Rockwell Automation, I acquired technical, managerial, and administrative knowledge and prepared myself to take the next step: starting my own company. And so it happened in September 2014, when we laid the first stone of VDA Services. We started in Venezuela, worked in the USA, and established our foundations in Chile.
I continued to meet great professionals, including Chady Abdul (current VP of Adasoft International), which allowed us to join one of the most important technology service companies in the world: Adasoft International. Today, we live in perfect synergy that allows us to offer local service with global experience. Read less
Cristian David Velandia
Partner Director of Colombia
Since 2011, I started in the world of industrial automation, supervising the engineering design of instrumentation and control for the generation of energy from the use of solid waste, an initiative of the Ministry of Mines and Energy in the archipelago of San Andres, Colombia. Read more
Cristian David Velandia
Partner Director of Colombia
Since 2011, I started in the world of industrial automation, supervising the engineering design of instrumentation and control for the generation of energy from the use of solid waste, an initiative of the Ministry of Mines and Energy in the archipelago of San Andres, Colombia.
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Then I was performing migrations of Wonderware software for clients such as AB Inbev in their different breweries in Colombia.
I have also been gaining experience in industries of drinking and waste water treatment through the development of control architecture, detailed engineering and programming of PLCs of different brands such as Rockwell, Siemens and others.
In the year 2019 I decided to undertake independently and this is where Genesys Automation was born, a company through which we have been participating in major projects such as the programming of control systems in order to optimize the process of beer filtration, through a Batch modeling, PLC, and SCADA standardization achieving the implementation of equipment in the filtration area and cellars in automatic.
We have also been integrating Schneider PLCs of the Mx80 series in RIO and DIO node architecture, with standardized programming language in FBD, and finally developing the SCADA applying ISA 101 standard, through the OMI (Operation Management Interface) tool of AVEVA System Platform in version 2020 R2, all for several companies in Colombia.
Genesys is currently a Certified Integrator in the AVEVA portfolio tools. Being recognized in the world of automation has allowed us to create important strategic alliances.
Since 2024 we are part of one of the most important technology services companies in the world: Adasoft International.
Today we can offer local service with global experience and thus continue to contribute to the development of the industry.
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Donnchadh Kennedy
Partner Director of Ireland
I started my career back in 1996 as a mechanical fitter. This was my first introduction to the machinery and automation fields, and it opened my eyes to the future, I knew right then that I wanted to be part of it. After a few years, I qualified as an electrician, bringing me even closer to the automation world. Working with both mechanical and electrical systems helped me understand how deeply connected they are. But that wasn’t enough; my passion for learning and the rapid pace of technology made it clear that automation was something I wanted to dedicate my life to.
In the early 2000s, after graduating as a control engineer, I took my first job as a junior programmer, working primarily with Mitsubishi PLCs. Within two years, I was already a senior PLC programmer with strong expertise in machinery, electrical, and mechanical systems, which helped me navigate the automation field quickly. But soon, I felt the need to do more. The technology was advancing, customer demands were shifting, and I realized I could offer something unique to the Irish market that no one else was providing at the time.
In 2004, I launched my own company, GK Automation, to focus on machinery safety and PLC programming. For the first time, I felt like I was on the right path, making a meaningful contribution to Ireland’s automation industry. Driven by new technology and what was best for my clients, I felt that combining my love for innovation with customer focus was the secret to my success. Over time, GK Automation showed me there was room to do even more, so with the same drive and vision, I started a new venture.
In 2010, I rebranded as Robotics and Control Ltd., expanding our services to cover the full spectrum of automation, from PLC programming and process control to robot installations, electrical panel building, and beyond. With the pharma and food sectors booming in Ireland, we adapted to meet their needs. Over the past decade, Robotics and Control has become a respected name in automation a recognized Rockwell Automation Integrator and a trusted partner in safety assessments, training, and automation consultancy for some of Ireland’s largest companies.
Some might say that should be enough, but not for me. I’m always looking for ways to improve, to grow, to learn, and most importantly, to bring even more value to my clients. This led me to Adasoft or maybe they found me and Robotics and Control! Either way, it’s been a perfect partnership, allowing me to expand what I’ve been doing in Ireland for the last 20–30 years to a global scale. Now, with Adasoft, we can offer our clients new technologies, SCADA systems, EBR, and MES solutions. I’m excited to see where this journey takes us next.
And this is just the beginning, I can't wait to see where this journey takes us next.
Micaela Caserza
Partner Director of Adasoft's Networks Competence Center
Since the start of my professional journey, I have been fascinated by the world of industrial communication and automation systems, particularly in relation to safety (both safety and cybersecurity) and applications for preventive and predictive maintenance.
For some time, I worked as a researcher at the University of Genoa, before starting my professional career by founding a university spin-off, the Genoa Fieldbus Competence Centre (GFCC), a competence center focused on communication networks.
I am currently a member of Technical Committee 65B of the International Electrotechnical Commission (IEC) and participate in the regulatory work of the WG10 subcommittee within IEC65, which focuses on OT cybersecurity to strengthen security and modernize industrial systems.
Today’s industry is characterized by accelerated transformation, driven by digitalization and connectivity. One of the most significant changes is the integration of cyber-physical systems, enabling real-time communication and connection between machines, systems, and people.
In this context, industrial communication, automation, and system interoperability are key. Technologies like Profinet, Profisafe, and industrial cybersecurity standards such as IEC 62443 are essential for ensuring this connectivity is secure and reliable.
Looking to the near future, the trend is moving toward greater autonomy in production systems, with smart factories capable of making real-time, data-driven decisions.
Artificial intelligence and machine learning play a crucial role in optimizing processes and predicting failures before they occur, enabling more advanced preventive and predictive maintenance.
Regarding challenges, cybersecurity is becoming increasingly critical. With the rise of connectivity and the interdependence of systems, industrial networks are more exposed to attacks, necessitating greater investment in cyber protection and adherence to specific regulations.
Donnchadh Kennedy
Partner Director of Ireland
I started my career back in 1996 as a mechanical fitter. This was my first introduction to the machinery and automation fields, and it opened my eyes to the future, I knew right then that I wanted to be part of it. After a few years, I qualified as an electrician, bringing me even closer to the automation world. Working with both mechanical and electrical systems helped me understand how deeply connected they are. But that wasn’t enough; my passion for learning and the rapid pace of technology made it clear that automation was something I wanted to dedicate my life to.
In the early 2000s, after graduating as a control engineer, I took my first job as a junior programmer, working primarily with Mitsubishi PLCs. Within two years, I was already a senior PLC programmer with strong expertise in machinery, electrical, and mechanical systems, which helped me navigate the automation field quickly. But soon, I felt the need to do more. The technology was advancing, customer demands were shifting, and I realized I could offer something unique to the Irish market that no one else was providing at the time.
In 2004, I launched my own company, GK Automation, to focus on machinery safety and PLC programming. For the first time, I felt like I was on the right path, making a meaningful contribution to Ireland’s automation industry. Driven by new technology and what was best for my clients, I felt that combining my love for innovation with customer focus was the secret to my success. Over time, GK Automation showed me there was room to do even more, so with the same drive and vision, I started a new venture.
In 2010, I rebranded as Robotics and Control Ltd., expanding our services to cover the full spectrum of automation, from PLC programming and process control to robot installations, electrical panel building, and beyond. With the pharma and food sectors booming in Ireland, we adapted to meet their needs. Over the past decade, Robotics and Control has become a respected name in automation a recognized Rockwell Automation Integrator and a trusted partner in safety assessments, training, and automation consultancy for some of Ireland’s largest companies.
Some might say that should be enough, but not for me. I’m always looking for ways to improve, to grow, to learn, and most importantly, to bring even more value to my clients. This led me to Adasoft or maybe they found me and Robotics and Control! Either way, it’s been a perfect partnership, allowing me to expand what I’ve been doing in Ireland for the last 20–30 years to a global scale. Now, with Adasoft, we can offer our clients new technologies, SCADA systems, EBR, and MES solutions.
And this is just the beginning, I can't wait to see where this journey takes us next.
Micaela Caserza
Partner Director of Adasoft's Networks Competence Center
Since the start of my professional journey, I have been fascinated by the world of industrial communication and automation systems, particularly in relation to safety (both safety and cybersecurity) and applications for preventive and predictive maintenance.
For some time, I worked as a researcher at the University of Genoa, before starting my professional career by founding a university spin-off, the Genoa Fieldbus Competence Centre (GFCC), a competence center focused on communication networks.
I am currently a member of Technical Committee 65B of the International Electrotechnical Commission (IEC) and participate in the regulatory work of the WG10 subcommittee within IEC65, which focuses on OT cybersecurity to strengthen security and modernize industrial systems.
Today’s industry is characterized by accelerated transformation, driven by digitalization and connectivity. One of the most significant changes is the integration of cyber-physical systems, enabling real-time communication and connection between machines, systems, and people.
In this context, industrial communication, automation, and system interoperability are key. Technologies like Profinet, Profisafe, and industrial cybersecurity standards such as IEC 62443 are essential for ensuring this connectivity is secure and reliable.
Looking to the near future, the trend is moving toward greater autonomy in production systems, with smart factories capable of making real-time, data-driven decisions.
Artificial intelligence and machine learning play a crucial role in optimizing processes and predicting failures before they occur, enabling more advanced preventive and predictive maintenance.
Regarding challenges, cybersecurity is becoming increasingly critical. With the rise of connectivity and the interdependence of systems, industrial networks are more exposed to attacks, necessitating greater investment in cyber protection and adherence to specific regulations.
Micaela Caserza
Partner Director of Adasoft's Networks Competence Center
Since the beginning of my professional career, I have been fascinated by the world of industrial communication and automation systems, especially regarding safety (safety and cybersecurity) and applications for preventive and predictive maintenance.
For some time, I worked as a researcher at the University of Genoa, and then I began my professional career by founding a university spin-off, the Genoa Fieldbus Competence Centre (GFCC), which is a competence center for communication networks.
I am currently a member of the technical committee 65B of the International Electrotechnical Commission (IEC) and participate in the regulatory work of the IEC65 WG10 committee related to OT cybersecurity for strengthening security and modernizing industrial systems.
Today, the industry is marked by an accelerated transformation driven by digitalization and connectivity. One of the most significant changes is the integration of cyber-physical systems, which allow real-time communication and connection between machines, systems, and people.
In this context, industrial communication, automation, and system interoperability are key. Technologies like Profinet, Profisafe, and industrial cybersecurity standards such as IEC 62443 are essential to ensure this connectivity is safe and reliable.
Looking to the near future, the ongoing trend is toward greater autonomy in production systems, with smart factories capable of making decisions based on real-time data.
Artificial intelligence and machine learning play a crucial role in optimizing processes and predicting failures before they occur, enabling more advanced preventive and predictive maintenance.
As for the challenges, cybersecurity is becoming increasingly critical. With the rise of connectivity and the interdependence of systems, industrial networks are more exposed to attacks, requiring greater investment in cyber protection and compliance with specific regulations.
Jorge Villalobos
Partner Director of Spain
My first position at Adasoft, where I arrived in 2013, was in business development in central Spain, where we managed to increase sales and open a new office in Madrid, which now has almost 30 professionals. Read more
Jorge Villalobos
Partner Director of Spain
My first position at Adasoft, where I arrived in 2013, was in business development in central Spain, where we managed to increase sales and open a new office in Madrid, which now has almost 30 professionals. Read more
Since the beginning of 2024, I am Partner Director of Spain, managing both general and commercial management.
I specialize in implementing Automation and MES/MOM platforms for industries such as pharmaceutical, food and chemical.
My responsibilities range from consulting and management to project execution and direction. I help our clients define and carry out projects to implement solutions that fit their specific challenges and objectives.
I firmly believe that our industry is at a turning point, where innovation and rapid adaptation to new technologies are essential. Looking ahead, I see an increasingly digitized and automated industry, with a growing focus on sustainability and operational efficiency. Read less
Carlos Manero
CEO
When I began my professional career at Adasoft, in 2000, I was still studying 3rd year of Telecommunications Engineering. Read more
Carlos Manero
CEO
When I began my professional career at Adasoft, in 2000, I was still studying 3rd year of Telecommunications Engineering. Read more
I started as an R&D intern and in my second year, after intense learning, I was assigned a project for the implementation of our LIMS system in a pharmaceutical factory in the Dominican Republic.
That was my debut in an international project.
As is usual at Adasoft, over the years I have changed departments and I have learned a lot, both in the different areas of the company and, in my case, in the execution of projects, sales, development and implementation of internal systems. . , finance and marketing and promotion.
And I have not only learned within the company: the factories are full of extraordinary Professionals with whom I have shared experiences and knowledge.
As CEO, my role is to define the strategy and, as CEO, to ensure that we execute it correctly.
I continue to learn and enjoy a lot at Adasoft, because when you surround yourself with the best Professionals in the sector, there is not a day when you do not discover something interesting and challenging.
At Adasoft we believe that all industry professionals should be very proud of what we contribute to the well-being and progress of society.
Because people empower factories.
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Chady Abdul
VP America's
In the early 2000s, I led the first MES implementation project in Venezuela. It was then when I met, working side by side, the great professionals of Adasoft. Read more
Chady Abdul
VP America's
In the early 2000s, I led the first MES implementation project in Venezuela. It was then when I met, working side by side, the great professionals of Adasoft. Read more
In 2016, after treasuring 15 years of experience implementing MES systems in numerous Food and Beverage factories in LATAM, I started my professional career in Adasoft Spain.
Since then, I have been MES Project Manager, Sales Manager, Operations Director and now, as VP America's, I give on-site support to Adasoft's local offices in America and collaborate in the development of the Company's organic and inorganic growth.
For me, every day always starts with a "Good morning" and a big smile, because being surrounded by great professionals allows us to be optimistic in all circumstances.
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Jose Luis Carles
VP EOS
Pending
Jose Luis Carles
VP EOS
Pending
Cesar Ramos
VP Technology
I joined Adasoft in 2001 and, for more than 20 years, I have had the opportunity to work in different areas, meet great professionals from countless companies and live and work in countries such as Spain, USA and Panama. Read more
Cesar Ramos
VP Technology
I joined Adasoft in 2001 and, for more than 20 years, I have had the opportunity to work in different areas, meet great professionals from countless companies and live and work in countries such as Spain, USA and Panama. Read more
This experience has allowed me to gain a global and diverse vision of the technology industry and has helped me to better understand the problems, needs and expectations of our customers globally.
In my current position as Technology VP, I oversee the Company's technology initiatives, ensuring that our Apps2Empower are innovative and effective, and ensuring that our systems and processes are aligned with the objectives of our customers.
Currently, our industry is in a phase of rapid evolution, driven by digitalization and artificial intelligence. In the future, I see an even more interconnected and automated industry, where the key to success will lie in the ability to adapt quickly and in constant innovation.
Our goal is to lead this evolution, staying at the forefront of Industry 4.0 technology trends with solutions that not only solve today's problems and crises, but also anticipate our customers' future needs.
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Xavi Solbes
VP EMEA
I started my professional career in Adasoft in 1999, in the Development team. I was 29 years old, with 8 years of experience as a programmer, and very eager to continue learning and learning and developing myself as a person and as a professional. Read more
Xavi Solbes
VP EMEA
I started my professional career in Adasoft in 1999, in the Development team. I was 29 years old, with 8 years of experience as a programmer, and very eager to continue learning and learning and developing myself as a person and as a professional. Read more
Since I was always bothering the rest of the R&D team (always telling jokes and anecdotes), in the anecdotes), the company thought that I had what it took to sell (or, at least, that way I would stop bothering the I would stop bothering the other programmers).
And yes, I spent some time as a salesman, but I was also Bottling project manager, responsible for SPV, I lived in the USA and managed for 3 years the operations of the business in America. I came back to Spain to manage the MES project area, I was Commercial Director and now I am VP of EMEA, currently, I am VP of EMEA.
25 years have passed, I am no longer the young inexperienced person, but I still have as much (or more) enthusiasm as the first day. enthusiasm as the first day.
Our industry is going through a very sweet time, as the digital transformation of the industry is not a is not a destination, but a long journey.
Building on our origins as creators of industrial software (we developed the first SCADA (we developed the first SCADA, CMMS, BATCH, LIMS and MES that existed in Spain), at Adasoft we are exploiting our expertise of almost 40 years, bringing to the industry all over the world a total integration industry around the world a total integration, both vertically and horizontally, providing consulting, implementation and support. Read less
